Annual Conference Program

July 30 – Aug 1, 2026
Nuckols Farm, Spruceberry Farm
Woods Tree Farm, Cumberland, VA

Thursday July 30th - NuckolsFarm

1388 Anderson Highway, Cumberland, VA 23040
Time VCTGA Program
11:00 – 11:30am VCTGA Board Meeting Lunch
11:30 – 1:00pm VCTGA Board Meeting
1:00 – 3:00pm Registration and Porch Pot Seminar Kelly Piccioni- Penn State
3:00 – 4:30pm Nuckols Tree Farm Tour
4:30- 5:30pm Claybrooke Farm Intro and Tour
4:30 – 5:30pm Travel to Spruceberry Farm
5:30 – 7:30pm Social & Dinner
7:30pm Meeting Set Up

Friday July 31st - Spruceberry Farm

94 Cartersville Rd, Cumberland, VA 23040
Time VCTGA Program
7:00 – 8:30am Wreath and Tree Contest Set-up, Registration & Breakfast
8:30 – 8:45am Presidents Welcome and Introduction of Vendors & Spruceberry Farm
8:45 – 10:00am Pest Scouting (Kelly Picciono-Penn State)
10:00 – 11:30am Spruceberry Farm Into & Farm Tour
10:30 – 10:45am Break
11:30 – 2:00pm RCTB Update ( Marsha Gray – RCTB)
12:00 – 1:00pm Lunch, VDACS Commissioner Green, Tree & Wreath Contest
1:00-1:45pm Planting Practices- Panel Discussion
1:45-2:45pm Farm layout and planning (Tony Stephani- Hillside Christmas Tree Farm)
2:45 – 3:15pm Break and Snack
3:15 – 3:45pm Business Meeting
3:45 – 4:45pm Auction & Social

*Dinner on your own

Saturday August 1st - Woods Tree Farm

13941 Clementown Rd, Cumberland, VA 23040
Time VCTGA Program
9:00 – 10:00am Farm Tour – Woods Tree Farm
10:00 – 10:30am Break
10:30 – 11:00am Sprayer Calibration (Kyle Peer- VT)
11:00 – 11:30pm Shearing demonstration
11:30 – 12:00pm Lunch
12:00pm Additional Farms are in the area

VCTGA Annual Meeting – Farmville Lodging

There are several options for VCTGA lodging reservations in Farmville, VA where the Friday meeting
will be held and centrally located to the farm tours. Details are included below.

Addresses

Nuckols Christmas Tree Farm: 1388 Anderson Highway, Cumberland, VA 23040 (Ph 434-394-8121)

Spruceberry Farm: 94 Cartersville Rd, Cumberland, VA 23040 (Ph 804-869-3497)

Woods Tree Farm: 13941 Clementown Rd, Amelia, 23002 (Ph 804-561-3375)


Hotels Information

Place Price Address Phone
Hampton Inn $197 per night 300 Sunchase Blvd, Farmville, VA 23901 434-392-8826
Holiday Inn Express & Suites $150 per night 404 Sunchase Blvd, Farmville, VA 23901 434-392-4040
Hotel Weyanoke $147 per night 202 High Street, Farmville, VA 23901 434-658-7500
Tru by Hilton $112 per night 1913 South Main Street, Farmville, VA 23901 434-414-1500
Super 8 $71 per night 2012 South Main Street , Farmville, VA 23901 434-392-8196
Days Inn $64 per night 2015 South Main Street, Farmville, VA 23901 434-607-4730
Quality Inn $61 per night 2018 South Main Street, Farmville, VA 23901 434-392-8163

Camp Ground Information

Place Price Address Phone
Kings Dominion KOA Varying prices
based on accommodations
10061 Kings Dominion Blvd, Doswell, VA 23047 804-876-3500

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Speakers – VCTGA Annual Meeting

Kelly Piccioni

Kelly Piccioni is a Penn State Extension horticulture educator in Schuylkill County, supporting growers of Christmas trees, cut flowers, and specialty crops. A Delaware Valley University graduate, she brings hands-on experience growing up on Geissler’s Tree Farm in Leesport, PA and her floral/event business Kelly’s Florist, blending agricultural expertise, entrepreneurship, and strong connections to Pennsylvania’s horticulture industry. She compiles the Penn State Christmas Tree Scouting Report.

Christmas Tree Scouting Reports

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Marsha Gray is Executive Director for the Real Christmas Tree Board. She coordinates efforts with the board of directors in promoting the real Christmas Tree industry for research and marketing efforts. Marsha has extensive experience in the Christmas Tree and floral industry trade management.

Charles Green

Charles Green, Virginia Department of Agriculture and Consumer Services CommissionerCharles Green became the 19th Commissioner of VDACS on January 17, 2026. With the agency since 2005, he previously served as Deputy Commissioner and Director of Marketing and Development, and earlier worked in lumber and international trade, bringing extensive leadership experience to support agribusiness growth, market expansion, and effective regulatory oversight.

Dave and Barbara Thomas

Dave and Barbara Thomas operate Valley Star Farm in Luray, Virginia. This Choose and Cut Operation has served the Page Valley for nearly 40 years. They previously owned another tree farm in Rockingham County which is now operated by the Wolfe family at Evergreen Acres. Dave has a passion for trees as he’s also consulting a forester.

Tim and Lori Grove

Tim and Lori Grove operate Caritas Tree Farm in Augusta County, VA. Established in2017, Caritas is a nonprofit farm that supports the special-needs community in their area. Tim and Lori grow Fraser Fir, Canaan Fir, Concolor Fir, and White Pines. The nonprofit structure involves the use of many volunteers, and brings a unique perspective to a traditional Christmas Tree operation.

Ben Snyder

Ben Snyder began farming Christmas trees at the age of 10 on his grandfather’s Christmas tree farm (Haring Tree Farms) in Lewisberry, Pennsylvania. His grandfather has been growing Christmas trees since 1979. Ben was heavily involved with his grandfather’s business learning the craft over the past 20 years managing the primary location and tending to the trees throughout the season. In 2004, Ben started a small farm of his own in Pennsylvania on his parent’s land where he still has trees growing.

The Snyder’s purchased a 10 acre farm in Caroline County, Virginia in 2017. Each year since then they have planted tree seedlings at their Virginia farm and Pennsylvania farm. Their store front was established in the summer of 2019 .

Tony Stephani

Tony Stephani operates Hillside Christmas Tree Farm. Founded in 1983 Hillside Christmas Tree Farm is a choose and cut Christmas Tree farm located about 30 miles southwest of Ann Arbor Michigan. The farm is 83 acres in size and has roughly 30 acres of tillable land. Tony has an education channel on YouTube for tree growers and is involved with the Great Lakes Christmas Tree Growers Facebook Page.

Kyle Peer

Kyle Peer is the Superintendent at the Reynolds Homestead Forest Resources Research and Extension Center. He is the extension specialist for the Christmas Tree Growers in the state of Virginia.

Spruceberry Farm

Located in Cumberland, Virginia, Spruceberry Farm is a premier family-owned agritourism destination that masterfully transforms traditional, seasonal agriculture, into an innovative, year-round community experience.

While deeply rooted in the classic Virginia holiday tradition of cultivating meticulously tended “choose-and-cut” and pre-cut fields of White Pine, Norway Spruce, Scotch Pine, Virginia Pine, and mountain-sourced Fraser Firs—the farm has strategically evolved far beyond a seasonal attraction to maximize land utility and diversify revenue streams.

Operating under a foundational philosophy of high-density guest engagement, Spruceberry Farm has built an expansive agritourism infrastructure designed for all seasons. The picturesque property features a magnificent, climate-conditioned timber barn capable of seating over 500 guests indoors (and hosting over 2,000 outside), which serves as a thriving venue for weddings and corporate events. The experience is further elevated by full-service in-house catering, a large outdoor live music stage, and dedicated STEM/STEAM youth educational field trip programs.  A dual-licensed farm winery and estate microbrewery create signature small-batch wines and craft beers. By seamlessly weaving specialty crops, authentic rural hospitality, and custom craft beverages together, Spruceberry Farm provides a successful modern blueprint for farm sustainability. The team is incredibly honored to welcome fellow Christmas tree growers from across the Commonwealth as the host venue for this year’s Virginia Christmas Tree Growers Association Summer Conference.

Nuckols Christmas Tree Farm

Established in 1966, the Nuckols Christmas Tree Farm is located in central Virginia in Cumberland County and has been raising quality Christmas trees for 60 years. The owner Richard Nuckols is a second-generation Christmas tree farmer who has worked on the farm from its beginning and took over full operation of the farm in 1993. Originally selling only wholesale to tree lots in the Richmond area, over time the farm has transitioned to a choose and cut operation only. Presently the Christmas trees grown are White Pines, Norway Spruce, Carolina Sapphire Cypress, Murray Cypress and Blue Ice Cypress.

Woods Tree Farm

Woods Tree Farm, located in northern Amelia County, was started by Phil and Stacey Woods in the Spring of 2019. The 43 acre farm predominantly grows Leyland Cypress, Carolina Sapphire, Scotch Pine, White Pine and Norway Spruce Christmas trees. 2019 was the first year the farm was open for Christmas season sales and annual revenues have grown each year since then. Outside of the Christmas season, the farm also hosts photographers, school and youth group field trips, and sells firewood year-round.